Imedia School is a very small independent secondary provision in Erdington, serving students aged 14 to 16. It exists for a specific purpose, helping Key Stage 4 learners who have not managed well in a conventional school setting to re-engage with education, stabilise behaviour and attendance, and leave with recognised qualifications. The school opened in May 2017, and operates with a deliberately small roll and capacity, which shapes everything from relationships to routines.
This is not a traditional “choose a school, apply, start in Year 7” option. Students are typically referred through local systems and remain dual registered with a home school, so families usually encounter Imedia School as part of a wider plan to keep a young person in education and on track for post-16 routes.
What stands out is the clarity of the model. High expectations around conduct and attendance are paired with close adult oversight, predictable routines, and carefully pitched teaching in core subjects. For the right student, that combination can be transformative, especially late in the Key Stage 4 journey when time, confidence, and habits all matter.
The school’s identity is anchored in second chances rather than broad school “culture” in the conventional sense. Students are here because earlier arrangements have not worked, often linked to behaviour, disrupted attendance, or difficulty sustaining learning in larger settings. The emphasis is therefore on structure, calm, and relationship-based oversight, with consistent adult follow-through.
The mission statement used across the school’s published materials is direct and practical. It stresses honesty, mutual respect, and getting learners “back on track”, alongside helping them plan a realistic route beyond Year 11. That tone matters because it signals an education that is designed to rebuild reliability, not simply to accelerate content coverage.
The day-to-day climate is shaped by small numbers and tight routines. The school’s published materials set clear expectations on punctuality, appearance and conduct, and they describe an approach that prioritises predictable rules and consequences. A small-school setting can reduce social noise and the frequency of flashpoints, but it also means there is less room to “hide”, which suits some young people and overwhelms others. The best fit is usually a student who is ready, even if cautiously, to accept boundaries and rebuild a working relationship with learning.
Leadership visibility is a feature rather than a slogan. The head is named consistently across official documents, and the model depends on leaders maintaining tight oversight of standards, safeguarding practice, and staff consistency.
Because this is an independent Key Stage 4 provision, the most useful way to interpret performance is to combine the school’s stated purpose with the available comparative indicators. FindMySchool’s GCSE outcomes data places Imedia School towards the lower end of England rankings for GCSE outcomes, with an England rank of 4,505 and a Birmingham local rank of 110. In plain terms, performance sits below England average when benchmarked in this way. (FindMySchool ranking, based on official data.)
The underlying indicators also point to a specialist profile rather than an EBacc-led mainstream curriculum. The average Attainment 8 score is shown as 0.9, compared with an England average of 0.459. The EBacc-related indicators are extremely low including an average EBacc APS of 0.05 and 0% achieving grades 5 or above in the EBacc measure. These figures are consistent with a curriculum that prioritises core re-engagement and achievable qualifications over a broad EBacc pathway. (FindMySchool dataset.)
For parents, the implication is straightforward. This is not a school chosen to optimise EBacc breadth. It is chosen to prevent a student leaving Key Stage 4 with little to show for it, and to rebuild habits that make further education or training realistic. The best question to ask is not “Is this an academic high-flyer environment?”, but “Is this the right structured setting to secure meaningful progress in English, maths, science, and personal development by the end of Year 11?”
England ranks and key metrics (where available)
GCSE 9–7
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% of students achieving grades 9-7
The school’s teaching model is designed around catch-up, clarity and success experiences. Core subjects dominate the curriculum focus, with precise checks on what students know, including reading fluency, so teaching can be targeted at gaps created by disrupted education. The practical advantage for students is that lessons are more likely to be pitched at exactly the level that enables them to experience success quickly, which can change attitudes to learning late in Key Stage 4.
Citizenship and personal, social, health and economic education sit alongside academic subjects as part of a wider “re-engagement” offer. Published materials explicitly link this work to British values, and to building respect, responsibility, and the ability to handle social situations and choices.
There are trade-offs. The model’s strength is its focus; the cost of that focus can be less-developed provision in physical and creative education when compared with the core offer. For some students that is a reasonable exchange, particularly if core qualifications are the immediate priority. For others, creative or practical learning is the hook that enables re-engagement, so families should ask how those elements are currently delivered, and what opportunities exist to keep motivation high.
Imedia School is a 14 to 16 setting, so the destination point is post-16 rather than sixth form within the same school. The school’s stated aim is to secure qualifications that support progression into further education, training or employment, combined with careers guidance and personal development that makes those routes more realistic.
In practice, the best outcomes here tend to look like stability plus a credible plan. Stability means improved attendance, calmer behaviour, and renewed engagement with learning routines. A credible plan means a named post-16 setting, a course that matches attainment and interests, and the personal readiness to sustain attendance and expectations. Because cohorts are small and placements are often part of a wider plan with a home school and local partners, families should expect destination planning to involve multiple professionals and to start early enough to avoid a cliff-edge in late Year 11.
Admissions operate differently from most independent schools. The published admissions policy is framed around commissioners and referral agencies, setting out the information needed for a placement to be considered, including behavioural and social needs, medical information where relevant, and details of the current school or referral route. Official information also describes a staggered intake approach, which usually means entry can happen when a student needs it rather than only in September.
The student criteria listed in published material includes looked-after children, those newly arrived to Birmingham, siblings of existing students, and young people described as at risk of becoming not in education, employment or training. The key implication is that suitability and safeguarding considerations come first. Families should expect the school to assess whether it is the right setting, and to look closely at risk, support needs, and the practicalities of reintegration.
For parents using FindMySchool to compare options, the most productive approach is often to use the Local Hub and Comparison Tool to benchmark GCSE indicators against nearby mainstream schools, then treat Imedia School as a specialist pathway decision rather than a like-for-like alternative.
Pastoral work is not an add-on here, it is integral to the educational model. Students are supported to understand expectations, take responsibility for behaviour, and rebuild attendance habits. Staff are expected to be consistent, firm, and fair, with clear explanations of rules and the impact of choices.
The school’s published SMSC material also highlights leadership and peer responsibility structures, including a student leadership team and peer mentoring roles designed to support vulnerable peers. For some students, being trusted with responsibility is a powerful part of the “reset”, it provides status through contribution rather than disruption.
The June 2025 Ofsted inspection rated the school Good overall, with Outstanding judgements for Behaviour and attitudes and for Leadership and management.
Imedia School’s enrichment is best understood as structured experiences that broaden horizons and support personal development, rather than a large club timetable. Educational visits are used deliberately to connect learning to real-world contexts, including trips linked to civic understanding and cultural exposure. Examples referenced in official material include visiting an art gallery and a justice museum, alongside broader experiences such as leisure centre visits.
There is also a defined approach to citizenship and wider development through the SMSC framework. Published material refers to student leadership structures, “meet and greet” roles, and peer mentoring, which gives students practical ways to practise responsibility and social skills. The implication is that enrichment here is likely to be tightly linked to readiness for post-16, improving confidence in social situations, and building the behaviours that employers, colleges and training providers expect.
That said, official evaluation notes that the range of enrichment activities beyond the taught curriculum has been relatively narrow, with a recommendation to broaden opportunities that stimulate interests and expand horizons. Parents should therefore ask what the current enrichment menu looks like, what is weekly versus occasional, and what practical or creative options exist for students who engage best through hands-on work.
As an independent school, Imedia School charges fees. In the most recent published official inspection documentation, annual day fees are listed as £9,750 to £13,000. The range suggests fees may vary by programme, intensity of placement, or commissioning arrangement, so families should confirm the exact basis that would apply to their child’s placement.
No published bursary or scholarship scheme is set out in the sources reviewed for this profile. Where placements are arranged through referral routes, funding and fee responsibility can sometimes be part of a wider package, so it is important to clarify early who is commissioning the place and what costs are included, for example tuition, meals, transport, and any additional support.
*Bursaries may be available for eligible families.
Basis: per year
The admissions policy states student hours as 9.30am to 2.30pm, with a morning break and a lunch period. Separately, the school’s website states an expectation that students are in school by 9.20am, which is consistent with a structured arrival and readiness routine.
Term dates are described as aligned with the local authority pattern. Wraparound care is not described in the published materials reviewed, and the short school day suggests families should plan for supervision outside these hours, particularly if a student is not travelling with an adult.
A Key Stage 4-only model. This is a 14 to 16 setting, so families should be comfortable with a specialist placement focused on Year 10 and Year 11, followed by a planned transition to post-16 rather than continuity into sixth form.
Curriculum trade-offs. The core-subject focus is a strength for catch-up and qualification security, but official evaluation indicates physical and creative education have been less developed than core areas. This matters for students who engage best through practical or creative learning.
Enrichment may be limited. External evaluation highlighted that enrichment beyond the taught curriculum has been relatively narrow, with an expectation to broaden horizons over time. Families should ask what is currently in place week to week.
Admissions are not a standard “apply and start” route. Published admissions material is framed around commissioners and referrals, so families should expect a suitability-led process, and should clarify early how the placement would be initiated and funded.
Imedia School is a specialist Key Stage 4 reset designed for students who need a smaller setting, clearer boundaries, and a structured route back to reliable learning and attendance. The defining strengths are the behavioural model, leadership oversight, and targeted teaching that prioritises success experiences in core subjects.
Who it suits: students in Years 10 or 11 who have struggled in mainstream settings, and who need a firm, consistent environment to secure qualifications and a realistic post-16 plan. The most important consideration is fit, the approach works best when a student is ready to accept structure and rebuild routines, even if that readiness is tentative at first.
Imedia School was rated Good overall at its June 2025 inspection, with Outstanding judgements for Behaviour and attitudes and for Leadership and management. It is designed to help Key Stage 4 students re-engage with education, improve behaviour and attendance, and work towards qualifications that support post-16 progression.
In the most recent published official inspection documentation, annual day fees are listed as £9,750 to £13,000. Families should confirm the exact basis that applies to their child’s placement, including what is included and whether any funding is arranged through a referral route.
Admissions are described in the school’s published admissions policy in terms of referrals and commissioners, with suitability checks and information requirements. The school also describes staggered intakes, suggesting placements can begin when appropriate rather than only at the start of an academic year.
The school serves students aged 14 to 16, typically Years 10 and 11, and is therefore focused entirely on Key Stage 4 rather than a full secondary age range.
The admissions policy states student hours as 9.30am to 2.30pm, with a break and a lunch period. The school also sets an expectation that students are in school by 9.20am, which supports a calm, structured start to the day.
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