Housed in the Grade II listed Tutbury Mill, a former Arkwright cotton mill, The JCB Academy looks less like a school and more like the headquarters of a heritage design firm. Founded in 2010 as the first school of its kind in the UK, it serves a specific mission: creating the next generation of engineers and business leaders. The day runs on business principles, learners wear business dress, and the curriculum is co-delivered by industrial heavyweights like Rolls-Royce, Toyota, and, of course, JCB.
The atmosphere is deliberately professional. You will not find bells ringing or students in blazers rushing to break; instead, "learners" (as they are called here) move through the glass-fronted engineering wings and historic brick workshops with the purpose of employees. The environment is engineered to bridge the gap between education and employment. Learners clock in with ID cards, and the canteen is known as 'The Refectory'.
Mr Jim Bailey, appointed Principal in November 2023, leads with a clear focus on employability. The ethos is built around traits the partners want in their workforce: resilience, reflection, and collaboration. It is a high-energy environment where the hum of machinery is the soundtrack to learning. The blend of 18th-century industrial architecture with 21st-century 3D printing suites creates a visual reminder of the region's manufacturing heritage and its future.
The academy’s academic data requires careful reading. In 2024, the school ranked 3,273rd in England for GCSE outcomes, placing it in the national lower band. The Progress 8 score of -0.46 indicates that, on average, students make less progress in traditional academic subjects than their peers nationally.
However, judging this school by standard academic tables misses the point entirely. The curriculum is narrower by design; for example, the 0% entry rate for the English Baccalaureate reflects the fact that technical qualifications take precedence over the humanities and languages required for that metric.
The real story lies in the destinations. In 2024, a remarkable 42% of leavers secured apprenticeships, vastly outstripping the national average. For students whose goal is a degree apprenticeship with a blue-chip company, the academy is a launchpad without rival.
England ranks and key metrics (where available)
A-Level A*-B
22.62%
% of students achieving grades A*-B
GCSE 9–7
—
% of students achieving grades 9-7
The curriculum is unapologetically specialised. While students sit GCSEs in core subjects like Mathematics, English, and Science, the timetable is dominated by Engineering and Business. This is not textbook theory; learning is delivered through "challenges" set by corporate partners. A typical project might see Year 10s designing dashboard components for a Bentley or calculating load-bearing requirements for a Network Rail bridge.
The facilities match the ambition. The workshops are equipped with industry-standard lathes, milling machines, and CAD suites. The "Harper Adams Wing" and dedicated Sixth Form centre provide spaces that replicate modern open-plan offices. Mathematics is taught through the lens of practical application, ensuring learners understand why they need to know calculus.
The destination data confirms the school's "career-first" promise. While 17% of 2024 leavers progressed to university, the headline figure is the 42% who moved directly into apprenticeships. Many of these are highly competitive degree apprenticeships with partners such as JCB, Nestle, and Michelin, allowing students to earn a degree debt-free while working. The remaining 30% entered employment, often in technical sectors.
Entry differs significantly from standard secondary schools. The academy admits students in Year 9 (age 13) and Year 12 (age 16). It draws from a wide catchment area encompassing Staffordshire and Derbyshire, with dedicated bus routes bringing learners from as far afield as Stoke-on-Trent, Derby, and Burton.
Admissions are non-selective by ability but often oversubscribed. If applications exceed places, a random allocation within catchment zones is used to ensure fairness. Families apply directly to the academy for Year 9, not through their local authority's standard Year 7 process.
Despite the business-like exterior, pastoral care is robust. Learners belong to 'Core Teams' rather than form groups, mentored by a Personal Coach who monitors their academic and professional development. The longer school day includes built-in time for extension activities, meaning no homework is taken home—a policy that parents and learners alike appreciate. Financial literacy and mental health awareness are woven into the 'Financial and Life Skills' curriculum.
Extracurricular life is integrated into the extended day. The "Extension Activities" programme allows learners to pursue passions ranging from the Greenpower electric car racing team—who regularly compete at national circuits—to the Combined Cadet Force. There is also a strong emphasis on leadership, with learners taking roles in the Student Council or acting as ambassadors during corporate visits.
The school day is longer than standard: 8:30am to 3:45pm, Monday to Thursday, and 8:30am to 2:45pm on Friday. Extension activities often run later. Transport is a major logistical operation, with a fleet of buses serving the wide catchment (18-mile radius); families should check the specific routes and costs on the website.
The JCB Academy is not a standard school, and it does not try to be. For the academic generalist, the lack of breadth might be restrictive. But for the technically minded student who learns by doing and has their eyes fixed on a career in industry, this is a golden ticket. It offers a direct pipeline to top-tier apprenticeships that few other state schools can match. Best suited to practical thinkers ready to swap the playground for the boardroom.
Yes. Ofsted rated the academy Good in January 2024, praising the "high-quality encounters with the world of work" and how well-prepared pupils are for their future careers. While raw GCSE grades are lower than average due to the specialist curriculum, apprenticeship outcomes are exceptional.
Applications for Year 9 and Year 12 are made directly through the academy's website, not the local authority. The closing date for Year 9 is typically 31 January.
Students join in Year 9 (age 13) or Year 12 (age 16). This differs from standard secondary schools which start at Year 7.
Yes. The admissions policy prioritises students living within an 18-mile radius of the academy in Rocester. This covers areas including Stoke-on-Trent, Derby, Uttoxeter, and Burton-on-Trent.
The curriculum focuses heavily on Engineering, Business, Mathematics, and Science. Core GCSEs are taught alongside technical qualifications. Creative arts and humanities are less prominent than in mainstream schools.
There are no tuition fees; it is a state-funded academy. However, parents are expected to fund a laptop device and school transport, which can cost around £2,450–£2,650 over the course of the education, though financial support is available for eligible families.
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