A newer Sandwell secondary that set its tone early, West Bromwich Collegiate Academy opened in September 2019 as a purpose-built free school for ages 11 to 16, growing year by year into its intended capacity.
The most recent published GCSE indicators paint a mixed but workable picture: an Attainment 8 score of 43 and a Progress 8 score of -0.05 suggest outcomes close to, but slightly below, the England-wide midpoint for progress. On FindMySchool’s GCSE outcomes ranking (based on official data), it sits 2,327th in England and 2nd locally within West Bromwich, which is broadly in line with the middle 35% of schools in England (25th to 60th percentile).
Where the academy stands out is culture and routines. The February 2024 inspection judged it Good overall, with Outstanding judgements for behaviour and attitudes, personal development, and leadership and management.
This is a school that aims for clarity rather than softness. Expectations are explicit, language is consistent, and the environment is designed to help students settle quickly into secondary routines. That matters in a relatively young school, where traditions are still being built and consistency has to be engineered rather than inherited.
Leadership has been closely associated with the school’s founding phase. George Faux has been Principal since 2019 and, from November 2024, took on the Executive Principal role within the trust structure. That combination of continuity and trust-level responsibility typically signals that the academy’s approach is meant to be replicated and embedded, not reinvented each year.
Values and relationships are a visible part of the culture. Formal expectations around decency and respect are reinforced through routines and student responsibility roles, including wellbeing ambassadors and sports leaders. For families, the practical implication is simple: students who respond well to structure and a clear behavioural code generally settle faster, while those who need a looser, more negotiable environment may require closer transition support.
The core GCSE performance indicators in the latest dataset are as follows:
Attainment 8 score: 43
Progress 8 score: -0.05
EBacc average point score: 4.02
Percentage achieving grade 5 or above in the EBacc: 13.3%
These figures point to a school where attainment is developing and progress is close to average but slightly negative, which usually means outcomes are not yet consistently exceeding what students’ prior attainment would predict.
On FindMySchool’s GCSE outcomes ranking, it is ranked 2,327th in England and 2nd in West Bromwich for GCSE outcomes. This places the school’s outcomes broadly in line with the middle 35% of schools in England (25th to 60th percentile). The local position suggests it compares relatively well against the immediate area, even if it is not yet in the highest-performing national tiers.
The 2024 inspection also provides a useful academic lens because it comments on how learning is built. The curriculum is described as ambitious, with subject matter identified clearly and introduced in structured ways, including consistent lesson routines such as “do now” starter activities. The key academic development point raised was consistency in checking understanding, meaning some students can develop gaps when assessment for learning is not applied reliably across classrooms.
England ranks and key metrics (where available)
GCSE 9–7
—
% of students achieving grades 9-7
Teaching here is designed around clarity and sequencing. A notable feature in the inspection evidence is the academy’s “Literacy for Life” approach in Years 7 to 9, intended to bridge primary learning into secondary expectations and build knowledge systematically. In practice, that kind of model tends to suit students who benefit from routines and explicit modelling, especially early in secondary when habits around reading, writing, and independent study are still forming.
Support for reading is a particular strength in the published evidence. The school uses targeted strategies for students who are not confident readers, including specialist teaching that addresses phonics, grammar, and comprehension weaknesses. The library is positioned as a central working space rather than a quiet afterthought. The implication for families is that students who arrive needing catch-up in literacy are less likely to be left to struggle in silence, but they should still expect the school to push for regular practice and follow-through at home.
Provision for students with special educational needs and disabilities is described as tightly organised, with “Pupil Passports” giving staff specific guidance on individual needs and how teaching should be adapted. For many families, that specificity is the difference between generic goodwill and effective classroom adjustments.
As an 11 to 16 school, the key “destination” question is post-16 transition rather than university pathways. The inspection evidence suggests careers and future planning are not treated as a bolt-on. Students discuss careers, university aspirations, and apprenticeships, and this is integrated into the wider personal development work rather than confined to occasional events.
The practical implication is that families should think early about the post-16 plan, particularly if their child is aiming for a sixth form with specific subject requirements or a technical route. Students who benefit from a clearly signposted pathway, including those considering apprenticeships, are likely to appreciate the school’s emphasis on next steps.
Quality of Education
Good
Behaviour & Attitudes
Outstanding
Personal Development
Outstanding
Leadership & Management
Outstanding
Demand is high. The most recent admissions figures provided show 571 applications for 147 offers, which equates to around 3.88 applications per place. First-preference demand relative to offers is also high (1.63), reinforcing the picture of a competitive intake.
For September 2026 entry, the academy states that applications are made through the usual Sandwell coordinated admissions process, with a published deadline of 31 October 2025 for on-time applications.
Open events are part of the school’s published pattern. For September 2026 entry, the academy advertised a Year 7 open event on Thursday 11 September (4:30pm to 8:00pm). Even when specific dates pass, the broader timing is useful for planning, since open evenings of this kind typically cluster in September.
A practical step for families is to use FindMySchoolMap Search when shortlisting, then cross-check the local authority’s criteria and the school’s published admissions information before relying on a place.
Applications
571
Total received
Places Offered
147
Subscription Rate
3.9x
Apps per place
The academy’s strongest external validation sits in behaviour, relationships, and personal development. Students are expected to meet high standards, but the evidence also points to a culture that invests in belonging and responsibility through leadership roles and a broad personal development curriculum.
Ofsted confirmed that safeguarding arrangements are effective.
In practical terms, families should expect a school that uses proactive systems, consistent routines, and explicit teaching of online safety and healthy relationships. That typically works best for students who respond to predictability and clear boundaries, and it can be particularly reassuring for parents focused on behaviour and safety.
Extracurricular life here is framed as development, not decoration. The inspection evidence includes clubs and activities such as Young Engineers, enterprise, and Poetry By Heart, alongside student leadership roles.
Subject areas also link enrichment to real-world exposure. For example, the Business curriculum references a dedicated WBCA Business Club and the use of guest speakers and workshops with industry professionals to show pathways and broaden understanding of work and enterprise.
Facilities support a traditional range of sport and activity. The academy’s published lettings information references an indoor sports hall set up for multiple sports and gymnastics equipment, plus outdoor pitch space and on-site parking, which tends to translate into more reliable after-school sport and club capacity.
The implication for families is that students with practical interests, leadership appetite, or a need for structured after-school engagement are likely to find credible options, especially if they are encouraged to commit rather than sample endlessly.
The academy day is published as starting at 08:45 and ending at 15:25, with gates opening at 08:25 and students expected on site by 08:40. Breakfast club is available from 08:25 from the second week in September.
Travel and drop-off arrangements are also clearly signposted: supervised gates, defined pedestrian access points, and an on-site drop-off approach supported by a one-way traffic system at busy times. The site is described as accessible from the M5 and A41, served by local bus routes, with a tram stop within roughly a mile.
Competition for places. Demand is high, with 571 applications for 147 offers in the latest figures. For families applying from outside the closest areas, a strong Plan B shortlist matters.
Progress is close to average, not strongly above it. A Progress 8 score of -0.05 suggests outcomes are near the England midpoint but slightly below on progress. Families with very high academic ambitions should weigh this alongside the school’s strong culture indicators.
Teaching consistency is a live improvement area. The main area flagged for improvement is consistency in checking understanding, which can matter most for students who need frequent feedback to avoid gaps building up.
No sixth form on site. Post-16 planning is essential, particularly for students aiming for specific A-level combinations or technical courses elsewhere.
West Bromwich Collegiate Academy is a young secondary that has built a strong behavioural and personal development platform, with leadership and culture receiving particularly strong external validation. Academic outcomes look broadly mid-range nationally on the latest published measures, with clear evidence of structured curriculum thinking and targeted literacy support.
Who it suits: families who value clear standards, consistent routines, and a school culture that pushes students to take responsibility, especially those seeking a well-organised 11 to 16 option in Sandwell with competitive demand. Admission is the obstacle; day-to-day culture is a major strength.
The most recent inspection judged the school Good overall, with Outstanding judgements in behaviour and attitudes, personal development, and leadership and management. The published GCSE indicators show outcomes around the national midpoint on progress, so the strongest headline here is culture and consistency rather than a purely results-driven story.
Year 7 applications are made through Sandwell’s coordinated admissions process. The academy publishes its own admissions guidance and directs families through the local authority route for offers.
The academy states that the deadline for applications for September 2026 is 31 October 2025. Families applying after that point should expect to be treated as late applicants under the local authority process.
Yes. The most recent figures provided show substantially more applications than offers, which indicates sustained competition for Year 7 places.
The latest dataset shows an Attainment 8 score of 43 and a Progress 8 score of -0.05. That combination usually indicates broadly average progress with some variability by subject and cohort.
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